Context in Media Arts

•The reader is an individual who makes sense of media messages based on his or her cultural context which is defined by such factors as:

•Family, history, beliefs and traditions

•Ethnicity and religion

•Age and gender

•Schooling, career, and/or work placements

•Social experiences such as subcultural membership, friendship groups, hobbies and interest.

Context of Colour in Other Cultures

Red- Anger, love, evil, blood, violence

Pink- femininity, sweetness

Yellow- happy, joyous, cowardice, insecurity

Blue- sadness, calm, water

Green- jealousy, disgust, sick, nature, envy, immaturity, destruction